Neurofeedback: The competitive advantage

In the current economic climate, organisations expect employees to produce more with fewer resources. Employees are under pressure to deliver high-quality work and be more productive.

The result is stress-related problems that manifest in the workplace in the form of absenteeism, tardiness, interpersonal problems and unprofessional behaviour which all take a severe toll on an organisation. When employees suffer from a high degree of stress, overall efficiency can substantially decrease. Stressed employees will ultimately foster a negative organisational culture and lower productivity levels.

In addition, the environment in which most people work and live is inundated with distractions. Mobile phones, emails, social media, open-plan offices and co-workers all compete for attention and often keep employees in a state of constant distraction and attention flux. Poor focus and the inability to pay attention results in employees not managing their time correctly and consequently not being as productive as they could be if they could manage their attention correctly.

Workplace demands and pressure coupled with constant environmental distractions results in stressed, distracted employees who find it difficult to maintain the levels of productivity expected of them. The outcome for employees is often poor work-life balance, depression, anxiety and stress related disorders.

In response to employees requiring time off for emotional health issues and stress related diseases, and in an attempt to improve productivity, employers have started to institute workplace wellness programmes. They have started offering on-site gyms, psychological services and other wellness benefits. All of these initiatives are valuable and certainly have a place. However, why don’t employers tackle the root of the problem by altering the brain’s patterns that are responsible for psychological distress?

One such solution is neurofeedback training. It is a non-invasive means of getting the most out of the most basic human resource: the brain. Neurofeedback trains people to activate the prefrontal cortex of the brain that is primarily responsible for executive functioning. When we exercise these areas of the brain, blood flow increases in order to meet the greater demand for glucose enriched oxygenated blood. This increases the brain’s ability to create new neural pathways and facilitate new patterns of thinking, problem solving and mood control. Regular neurofeedback training can increase cognitive performance, emotional stability and focus. It can make the most of a person’s grey matter.

Many organisations have already discovered neurofeedback as a “secret weapon” to gain an edge over the competition. For organisations that want to increase staff wellbeing, decrease staff absenteeism and turn-over, increase productivity and improve team efficacy, neurofeedback training is the answer. Neurofeedback training can be applied across a multitude of industries and environments and has demonstrated success in, amongst others, call centres, emergency services, executive teams, sportsmen/women, musicians and artists.

Discover the power of neurofeedback training and discover the power of your brain.

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